"The Future Starts Now" is an original 12 minute audiovisual immersive experience commissioned by Hartford CT's Mandell JCC to celebrate their 100th anniversary. Glowing Pictures created this work in close collaboration with the Mandell JCC. "The Future Starts Now" celebrates the JCC's 100 year history and values of health, family, community, education and inclusiveness while creating excitement for the bright future ahead.


"The Mandell JCC was looking for a way to kick off its Centennial year that would be an effective storytelling tool to communicate its rich 100 year history, plus the promise of what was to come in the next century in an engaging and compelling way.

The organization wanted to create a sizzling party celebration with a huge “wow” factor that would set the tone for the year-long centennial celebration that would follow. The JCC wished to ensure that its audience would be immersed and engaged. Glowing Pictures created a program that was incredibly unique and a true celebration of the JCC's 100 years of giving back and looking forward.

The event created a real sense of camaraderie in the community, and the presentation generated a great deal of contagious excitement for everyone to be a part of the Centennial celebration."
- Stacy Silk-Rome, Mandell JCC